It is a scrambled word. Look to the letters on the bottles behinde bartender and use those letters to find the word of day (Though a chicken doesn't fall down and trumpet does not sound when say it, I tried... Groucho Marx referance sorry) .
A lot of the times it is easy to figure out if think of the game and location. Such as "tits" "titties" "Whiskey" so on, so forth.
